Word: guaranteeeing
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It's a radical idea, particularly for a school located in Lansing, Mich., where unemployment sits at 11.7%. Lansing Community College, the third largest community college in the state, has 30,000 students a year but is looking for more. The new money-back guarantee will apply to the four...
The money-back guarantee is only open to a total of 61 students in Lansing's pilot program. And the applicants are expected to be élite and competitive, says Ellen Jones, the college's director of public affairs. (All must have a high school degree.) Those who are accepted...
But for Lansing Community College, this new and very targeted money-back guarantee may be a stroke of marketing genius. The school will get to pick from qualified applicants, and may induce some people who never thought of themselves as college material to sign up for classes at Lansing.
At 3-1 in league play, that goal is very much in sight. Harvard stands alone in second place with half of the Hay Division season ahead, and if the squad finishes the year with the same effort, it will guarantee itself a playoff berth for the second consecutive season...
Vieau attributes his company's recent success in part to its deep finances and manufacturing capacity. Customers regularly ask, he says, "Do you have the financial wherewithal to keep up and execute at a large scale?" Companies like A123 are busy wrestling with two key issues facing electric-car batteries...