Word: guarda
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...largely on the strength of the younger audience: Freak, John Leguizamo's one-man show that had a successful Broadway run last season; I'm Still Here...Damn It!, Sandra Bernhard's monologue-plus-music, which has just opened on Broadway after a hit engagement downtown; and De La Guarda, a performance troupe from Argentina that has become a hot off-Broadway attraction. Joining them are a batch of new plays making a determined effort to attract the long-neglected Gen Xers...
...young people. Often they do it by breaking genre boundaries, mixing in elements of rock concerts or performance art. Hedwig and the Angry Inch, a hot ticket for months, is the life story of a transsexual rock star, told in the form of an autobiographical nightclub act. De La Guarda's circus-like theater piece, Villa Villa, features performers who swoop and soar on cables above the audience (which stands during the entire 60-min. spectacle). "These shows are reinventing theatrical language," says David Binder, a De La Guarda co-producer, "for an audience that thought the theater had nothing...
...Hedwig hands out postcards at rock clubs and has created logo stickers for backpacks and skateboards. These efforts, of course, can help attract more than just skateboarders. "Once people hear that the younger folks are going," says Drew Hodges, whose Spotco agency created the ad campaigns for De La Guarda and other shows, "there's a real aspirational crowd that is 30 to 45 and wants to be in the same places as the trend makers who are 22." Young trend makers going to the theater--imagine that...
...rainstorm (you get wet), strobe-light effects and pounding music. By the end, the aggressive performers have coaxed many in the crowd to boogie along, completing the hall's transformation from theater to disco. This mix of circus and performance art from the Argentine troupe De La Guarda is original, eye popping, repetitive. It lacks the wit of Blue Man Group or the elegance of Cirque du Soleil. But man, those kids...
...Portugal's history. At 2:40 p.m. last Wednesday, the seven-coach Sud Express, carrying hundreds of Portuguese emigrant workers, pulled out of the main station at Oporto, on Portugal's Atlantic coast, and headed east, destination Paris. Two hours later, a westbound local rumbled out of the Guarda station, some 80 miles southeast of Oporto, and sped toward its final destination, the city of Coimbra. But a fatal miscalculation, which railway officials later attributed to "human error," permitted the two trains to pursue their opposing courses along the same track...