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...move has also triggered a massive reorganization of the Guardian's editors, reporters and photographers, designed to bust all barriers between the paper's different delivery platforms and end the balkanization of its often hostile tribes. As Rusbridger put it in a column shortly after the move, "There was not enough communication between papers and website, nor coordination of resources across seven days and four or five different media." But the blender approach can also leave an editor with a list of new tricks and a bunch of old dogs. Concedes Rusbridger: "It does sometimes dull the edge of coverage...
Every so often, though, you stumble on a Sean Smith. In 2003, the Guardian gave its celebrated war photographer a training course and a video camera, then told him to go to Iraq and play around with it. In the past three years, Smith has been nominated for an Emmy and won an award from the Royal Television Society, the first news stills photographer to be so honored...
Under Rusbridger's stewardship, the Guardian site has become one of the newspaper industry's most lauded, winning a kind of online Oscar called a Webby as best newspaper site three years running. Guardian.co.uk claims around 29 million unique monthly visitors, which puts it atop a fierce three-way tussle with the Daily Mail and the Daily Telegraph for the most online readers. The Mail and Telegraph have actually caught up quickly in the past year. But Charlie Beckett, a professor at the London School of Economics and author of SuperMedia, argues that it matters little which newspaper claims more...
...sense, the Guardian's community is unique, and bears little resemblance to the competition's. Only a third of Guardian.co.uk's readers live in the U.K. Some seven and a half million of them live in the U.S., making the Guardian perhaps the least local newspaper in the world. In Oct. 2007, the Guardian made that fact clear by launching www.guardianamerica.com, with its own American editor, political-news veteran Michael Tomasky, and a dedicated staff of 12 journalists. Clearly, the newspaper is staking its survival on becoming a global news brand...
...still got a long way to go. In the year ended March 2008, Guardian News and Media Division lost $52 million on turnover of $520 million and figures for the year ending March 2009 are likely to be substantially worse when they are released in the summer. (Fortunately, the Guardian is owned by the nonprofit Scott Trust, whose purpose is to safeguard it from the chill wind of the market.) Like other online newspapers, the Guardian has yet to figure out how to monetize its millions of visitors - in other words, how to make a buck off them. According...