Word: gucci
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Dates: during 1960-1969
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...first frantic days, matters began to improve; the mammoth jam on the island's edge was eased as drivers learned to give the whole area a wide berth during critical hours. And at the better shops, plenty of wealthy clients were still showing up by cab (sniffed Gucci's sales manager: "A woman who wants a Gucci bag is not going to settle for something at her neighborhood store."). But by then, the uproar from the small shopkeepers was too loud to go unnoticed at city hall. Caving in, Traffic Commissioner Pala first reopened almost half the isola...