Word: gucci
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Dates: during 1970-1979
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...film in their own advertising. The possibilities are unlimited. In an X-rated movie, a couple may pause in bed to munch a breakfast cereal; then ads for the movie could appear on the boxes at the breakfast table. Or a female star could extol the comfort of her Gucci shoes every time she crossed the room. In a letter to prospective tie-in advertisers, Warner officers note that "the personalities in our motion-picture exposure are known characters, not hard-sell people, such as these unknowns who are paid to make commercials...
Thus, in addition to the debacle at the Bernsteins', Radical Chic brought on the party that Assemblyman Andrew Stein gave for a few striking Mexican-American grape workers on his father's estate in Southampton. The select "all stood there in their Pucci dresses, Gucci shoes. Capucci scarves. The wind had come up off the ocean and it was wrecking everybody's hair. People were standing there with their hands pressed against their heads as if the place had been struck by a brain-piercing ray from the Purple Dimension." And in Wolfe's view...