Word: gucci
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Dates: during 1970-1979
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...white, albeit well-tanned crowd: Jamaica Station is the terminal stop for all the trains coming in from the Hamptons and the other smoking-jacket resorts on Long Island, and affluence hangs heavy in the air on a holiday weekend. Young couples, sleek tans glistening under alligator shirts and Gucci shorts, tote their tennis rackets on top of their other luggage; a slightly older woman, just beginning to lose her lifelong war against crow's feet and encroaching fat, coddles a toy poodle who whimpers against the sharp hissing of the monster diesels; a gaggle of paunchy businessmen, obviously chafing...
...Elle has attracted many French women to Filene's basement, citadel of the frugal New England matron, for frocks that sell for a fraction of the price in Paris boutiques. On Rodeo Drive in Beverly Hills, Calif, Middle Eastern and Japanese tourists snap up $700 Omega watches, $500 Gucci handbags and $500 Brioni suits. While those prices seem stiff, they are often less than half what they would be in Tehran or Tokyo...
...story called Today's Woman on the Go. At the top of the article was a picture of a well-stacked blonde at a construction site with a group of men around her while she read blueprints to them. I noted her shoes were coordinated with her Gucci yellow hard hat. The second picture showed her in a pair of flowing pajamas standing over the stove stirring her filet-mignon helper (recipe on page 36) while her husband tossed the salad and her children lovingly set the table. It made me want to spit...
...Gucci's Rodeo shop had sales of $ 15 million last year and attracts as many as 2,000 people a day. They buy "necessities" as varied as $89 loafers and $200,000 diamond-and-pearl necklaces, and they exercise their eccentricities. One man arrives regularly in a white Rolls-Royce, carrying Dom Pérignon in a paper bag, sits down to drink with the help and customers, then drives away, usually without buying anything. Another buys Gucci presents for friends from an attache case stuffed with hundred-dollar bills; he also likes to drink champagne out of new Gucci loafers...
...Cher, trek regularly to Rodeo Drive; but most customers are not well known, just rich. On a recent afternoon, Edna Weiss, a restaurant supplier's wife, drove up in her birthday present, a 1978 black Rolls-Royce, to do some shopping. Her schedule: a fitting at Gucci, up the block to Courrèges to catch the sale, then perhaps to Knights for a gift. Says Weiss: "I'm very chauvinistic about Rodeo. I've been to all the major shopping centers in the world, and there's nothing that can compare...