Word: gucci
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Dates: during 1970-1979
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Journalists who write of Bobby's clients have received by mail address books and other gifts by Gucci. He spends seven hours on the phone each day; when one reporter hung up in a huff, she too received a personal Zarem note-along with a marijuana joint...
...down standards of aspiration, acceptance and rejection as rigid as any set by Louis Quatorze. Along with genuinely useful "urban survival" features, it gives the insecure a superior feeling of being inside, offering them a blend of fact and fantasy. It portrays an unreal stream-of-consumption world whose Gucci'd, Pucci'd denizens glide between Parke-Bernet (the t is not silent) and La Grenouille (the maitre d's name is Jean), send their children to the Dalton School, winter in St. Maarten or Gstaad, summer in the Hamptons, patronize the priciest boutiques but also thriftshop...
...royalties for Doris Kearns to deck her out in Gucci...
Down-to-earth though he may appear on television, Frank Perdue is no bumpkin. He wears Gucci loafers and drives a blue Mercedes, lives in a condominium in Ocean City, Md. (he and his wife recently separated) and plays a plucky game of tennis when he can. Offscreen, he is even beginning to talk like an adman. He professes no fear of other firms that are beginning to emulate him by advertising brand-name chickens-because, he says, "nothing puts a bad product out of business faster than good advertising...
...wheedles an old hand at the Detroit market. Many farmers do not put up much of a fight since they can pull in $1,000 on a good Saturday. Some of the farm folk even admit to a fondness for those odd city shoppers in their Lacoste shirts and Gucci shoes. Says Michael Temple, a grower from Brewster, N.Y., who peddles his produce in Manhattan each week: "The people here are nicer than back home, where there are farm stands all over the place...