Word: gucci
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Dates: during 1970-1979
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...shoe salon, is set back from the avenue and not easily spotted by the unknowledgeable. "Most of our customers are celebrities," says Piero Nuti, general manager of Ferragamo. "We seldom see anyone else." Silversmith Ugo Buccellati is happiest when his sales force entertains only two customers a day. Gucci, which has two boutiques on the same block, spurns lunch-hour shoppers by simply closing for lunch-an Italian tradition that Manager Antonio Cagliarini explains is "good for the employees and for our type of business. Our regular customers know we're closed, and that's it, finito...
...from chaos at home. "Some of the families, they're running away from Italy while they can still get out," says Ginori Director Franz M. Aliquo. But most of the shopkeepers admit to a more direct motivation. "New York is the most important showcase in the world," says Gucci's Cagliarini. Aliquo of Ginori says: "We decided to come because of the prestige, just to say we had a branch on Fifth Avenue." "Angelo Rizzoli just wanted a bookshop on Fifth Avenue," says Robert Supree. "With his dough [an Italian publishing empire with $500 million annual sales...
Much of Korda's book concentrates on dress and the trappings of power, including which briefcase and footwear to buy (Gucci loafers are "power shoes"). Some of his advice reads like a mad parody. Rising executives should practice a strong "power gaze" in front of a mirror. If they can't maintain it without twitching, Xylocaine, an anesthetic ointment, should be applied to the face before important meetings. It is all reminiscent of former Adman Shepherd Mead's 1952 book, How to Succeed in Business Without Really Trying. Mead, now living in Switzerland, says, "I wonder...
...first three quarters of 1975, expects to show a jump of nearly 30% for the full year after its Christmas results are figured in. At the other end of the retail spectrum: "We are having the best Christmas we have ever had," said Nicola Minelli, manager of a jampacked Gucci branch in Beverly Hills. Minelli was hard pressed to meet the demand for $6,000 "classic" handbags (lizard with 18-carat gold fittings and chain). At Manhattan's Tiffany & Co. consumers snatched up nine $3,800 calculator watches and about 2% miles of "diamonds by the yard." Chairman Walter...
...Banking Heir Alexander Andreadis, 30, serves in style. With Rome sweltering in 91° heat, Andreadis and his bride of three weeks, Shipping Heiress Christina Onassis, 24, turned up in Rome's most luxurious shopping district. After a stop at Valentino's dress shop, they adjourned to Gucci, where Christina bought several leather handbags, and to Battistoni, where Alexander picked out some very civilian silk shirts. Then the pair jumped back into their Rolls-Royce and drove off. "That's one of the problems with the Greek army," reflected a former officer afterward. "There's never...