Word: gucci
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Dates: during 2000-2009
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...feature bitter rivalries, professional jealousy and personal attacks, and both involve a lot of money. That's why it's been particularly hard for designer Frida Giannini, 35, to win the vote of her fashion constituents for the three years that she has been overseeing the creative direction of Gucci, the $3.1 billion (2.1 billion euro) apparel, fragrance and accessories juggernaut. Compared with her predecessor, the fashion rock star Tom Ford, Giannini cuts a low profile, and critics have called her runway shows everything from "hard to warm to" to "pedestrian." What most infuriates the front-row naysayers, of course...
More success for the Gucci brand had seemed unimaginable when Ford stepped down as creative director four years ago. Ford transformed the posh but petrified label into a global megabrand, resurrecting the company to the tune of $1.8 billion (from $500 million) and ushering in an era of stone-cold sexiness. Gucci's image, not to mention its stock price, soared. But in late 2004, Ford left the company abruptly after clashing with management. The Gucci Group hired three designers to replace him; two seasons later, the then 33-year-old Giannini?who had been plucked from Fendi by Ford...
...feline self-assurance. Her appointment to the top spot in 2005 came with an announcement of extreme corporate confidence that belied her scant experience: the brand aimed to double revenues through 2011. True, she was young, female and European and therefore uniquely in touch with her target customer. But Gucci's execs also knew that Giannini was a genius with handbags?fashion's red-hot commodity. She was, after all, one of the designers who helped create Fendi's blockbuster baguette, the tiny bag that ignited the accessories frenzy that continues to drive luxury's bottom line...
...give coats a grand, new twist, whether they were supersized shearlings like the one that opened Dolce & Gabbana's rock 'n' roll-inspired show or the exotic, Tibetan-inspired poncho shearling and paisley embroidered coats at Alexander McQueen's Mongolian-meets-Mayan show. Meanwhile, Frida Gianinni took the Gucci man on an exotic trip to post-revolutionary Russia, returning with some pretty extravagant greatcoats festooned with Cossack-inspired embroideries and fur-and-velvet trim. Even the traditional pea coat and overcoat were revamped in supersized proportions at houses like Bottega Veneta and Ferragamo. Bottega Veneta designer Tomas Maier said...
Parent can now be considered a full-fledged fashion guru. He was recognized as one of the 25 most stylish Bostonians by The Boston Globe and has hobnobbed with execs at Gucci North America during his summer internship with the Italian fashion giant...