Word: gucci
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...believe Kelley is capable of the ^ same kind of petty reprisals and organized stonewalling that she herself has confronted over the years in her incessant Hoovering of famous figures. After Washington Post book critic Jonathan Yardley panned Kelley's biography of Elizabeth Taylor in 1981, he received a gilded Gucci box wrapped with gold ribbon. "Inside," says Yardley, "was a bag of fish heads and a postcard of Liz Taylor giving me the finger." The card was signed, "From the friends of Kitty Kelley...
Hence, Mello's concept of a Gucci for the '90s takes many cues from bygone decades. A $565 hobo bag, which had not been manufactured since 1975, has been revived and is now one of the two top Gucci offerings in U.S. stores. The other is a roomy, bamboo-handle leather bag, created in 1957. The updated version, which is enlarged and comes with a leather shoulder strap, is offered in calfskin leather ($895) and crocodile...
Mello finds inspiration in unlikely places. While she was eating dinner one night in a Florence restaurant, a man Mello had never met before showed her a worn-out pigskin Gucci briefcase that he had held on to for 25 years. Gucci no longer sold the case, he told her. Would they consider bringing it back? Mello admired the case, and Gucci will soon manufacture it. "We'd always been known for our briefcases," says Mello. "We want to have that name again...
...Gucci's image make-over comes as part of an overhaul of the entire Gucci organization. The revival is spearheaded by Maurizio Gucci, 42, the founder's grandson, who last year assumed control of Guccio Gucci S.p.A. With the support of Investcorp, a Bahrain-based investment firm that owns half the business, Gucci pared the product line from 22,000 to 7,000 items, and he will probably trim the inventory still further. Among the first products to be eliminated: the cheap, unlined canvas pocketbooks with the double-G logo that were easily copied, and can still be picked...
...protect the label's image, Gucci cut off the majority of sales to department stores, and now limits distribution of most Gucci products to the company's 143 stores (although watches, perfumes and sunglasses are still sold in department stores and other retail outlets). To restore old-fashioned quality, hand-stitched leather products are being emphasized. And across the board, prices have been raised an average of 20% -- a fact that seems not to daunt a new generation of Gucci loyalists...