Word: gucci
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...Mercedes, gearing down to consider the more outlandish mansions, each garden perfect. He liked to wander through the unbelievably opulent men's shops on Rodeo, startling the prissy clerks.by bargaining. He enjoyed the tanned, trim, middle-aged producers on health diets, toting scripts to market in Gucci attaché cases, even as their East Side grandfathers had once carried sewing machines on their shoulders. They strutted into the Polo Lounge or La Scala or Dominic's, bound in safari suits, blissfully playing the room, death just another sour-grapes rumor out of the East, bad word of mouth...
...executive vice president of the Manhattan ad agency Batten, Barton, Durstine & Osborn, has nicknamed this the "splurge or scrimp" mentality. He argues that today's consumers are willing to spend heavily on goods and services that they value highly either for their ego satisfaction or convenience, such as Gucci shoes or Cuisinarts. But on products that they do not value so much, buyers are cutting corners. The extreme example: the Mercedes owner who wears K Mart clothes. Says Norris: "The consumer would rather have some good life and some bad than no good life...
During the 1960s and '70s the most creative and persuasive advertising poured Dout of the small, freewheeling agencies known as ad boutiques, like Carl Ally or Delia Femina, Travisano & Partners. Gucci-shod zanies in tinted glasses and with-it jargon dreamed up "the white wine that goes with any dish" for Blue Nun and Braniff's pastel-colored jets and Pucci-clad stewardesses. But these days the modest shops along Madison Avenue are once again the big agencies. Says Ed McCabe, president of the onetime boutique Scali, McCabe, Sloves "The giants are doing more good work than ever...
Many fashion experts point out that the basic appeal of Preppiana is that they are "investment clothes," meaning that they will comfortably ride out the whims of fashion. Though a Preppie item will almost always be cheaper than, say, a Pucci or Gucci equivalent, the investment can be substantial: a plaid skirt can sell for $115, a blazer for $100, a seersucker suit for $135. However, as a Brooks Brothers spokesman points out, the clothes appeal to women of all ages and backgrounds. "A career businesswoman can buy a corduroy suit or a British-looking hounds-tooth jacket and wear...
...followers asapir (saint), and he claims that his family lineage traces directly to Muhammad. He could become a focus for Western support, although his urbanity offends some ultraorthodox Muslims. Too many of his nephews and cousins-like relatives of Iran's Shah-appear to be dressed by Gucci...