Word: gucci
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...Beverly Hills, Calif., that capital of conspicuous consumption, Rodeo Drive rather suddenly has become one of the world's premier shopping streets. Ever since Gucci set up an outpost several years ago, tony merchants have been rushing to Rodeo, until now there is no place left. If all that glitters on Rodeo is not gold, it is most certainly platinum, silver or the chrome plating on the bumpers of a typical shopper's Rolls-Royce. Los Angeles Bureau Chief William Rademaekers strolled down the drive and returned with this report...
...street does not possess the discreet elegance of Paris' Rue du Faubourg-St.-Honoré, the stylishness of Rome's Via Condotti or the hustling excitement of Manhattan's Fifth Avenue. But the very rich find most of the store names cozy and familiar: Courrèges, Fred Joaillier, Gucci, Hermes. Bally, Céline, Ted Lapidus, Bilari, Nazareno Gabrielli, Battaglia, Mille Chemises, Omega, Saint-Germain, Pierre Deux and Lothars of Paris. Others are of questionable vintage: Giorgio, Mr. Guy, even a Jerry Magnin store that has the temerity to put sale soccer shoes in its window. In all, 60 stores along...
Rogers avoids Madison Avenue's incestuous inner circles like the plague because "most people turn out anything to make a buck." He has dared to fire big accounts like glamorous Gucci (because the Italian company wanted its luggage photographed in a certain style). He despises hard-sell advertising of the Charmin TV variety, and has no intention of growing just for growth's sake ("Anybody who says you have to branch into other fields is a dope"). All this he has accomplished with a lean, highly paid staff of just ten people. In short, Rogers is proving that the "boutique...
Inflation is a cruel thing. Gucci is now charging $110 for a pair of loafers, and you can't get a hamburger at "21" for less than $10. A Rolls-Royce? Don't ask. So what's a fella gonna do at Christmas time but ask Santa for a raise? Which brings us to Johnny Carson, who has been put-putting along on only $1.5 million a year. Last week jolly old NBC raised its No. 1 star a cool $1 million, to $2.5 million...
...into the Top 40 spotlight. His concerts, never before especially noteworthy, were suddenly sellouts. The days of the six-piece Texas blues band and the scruffy cowboy threads were gone forever; Boz was fronting a full orchestra and twirling stylishly onto the stage in silk scarves, Cardin suits and Gucci loafers. The image, after all, fit the music--slick and seamless pop, immaculately produced and maddeningly catchy. It flirted dangerously close to disco without ever quite stepping over the line, and it worked. Millions of albums sold and Boz Scaggs gained mass acceptance for the first time...