Word: gucci
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...film in their own advertising. The possibilities are unlimited. In an X-rated movie, a couple may pause in bed to munch a breakfast cereal; then ads for the movie could appear on the boxes at the breakfast table. Or a female star could extol the comfort of her Gucci shoes every time she crossed the room. In a letter to prospective tie-in advertisers, Warner officers note that "the personalities in our motion-picture exposure are known characters, not hard-sell people, such as these unknowns who are paid to make commercials...
Thus, in addition to the debacle at the Bernsteins', Radical Chic brought on the party that Assemblyman Andrew Stein gave for a few striking Mexican-American grape workers on his father's estate in Southampton. The select "all stood there in their Pucci dresses, Gucci shoes. Capucci scarves. The wind had come up off the ocean and it was wrecking everybody's hair. People were standing there with their hands pressed against their heads as if the place had been struck by a brain-piercing ray from the Purple Dimension." And in Wolfe's view...
...presidential dinners, even though protocol would normally demand that he sit with the visiting dignitaries. At the state dinner for South Korea's President Chung Hee Park in San Francisco, Kissinger wound up beside Zsa Zsa Gabor. Occasionally, he turns up with Gloria Steinem, the smashing-looking Gucci liberal who writes for New York Magazine. "He's terribly intelligent and funny," says Gloria. "He really understood Bobby Kennedy, and that made me know he was not Dr. Strangelove...
...Models. Generally, U.S. sales of handbags for men are limited to stores on both the coasts. In California, 'both I. Magnin's and Saks Fifth Avenue offer a variety of styles, ranging from a heavy vinyl satchel ($17.50) to Vuitton's convertible shoulder-strap model ($125). Gucci, credited with starting the fad two years ago in Italy, shows two shoulder models in leather and canvas (Actor Marcello Mastroianni wears his with matching pants), along with the favorite clutch bag, a steal at $69. Furrier Jacques Kaplan has a dressier number, in fur with outside pockets...
...brothers or their aides inspect as many as 100 crocodile skins before choosing the four that make one handbag. Shoes and other leather goods are made from the hides of Tuscan cattle that are not allowed to leave their stalls at all lest they be scratched. The Guccis' staff of 185 workers, helped by peasants who work for Gucci in their homes around Florence, shape and sew as many as 7,000 pairs of shoes each month, plus pigskin bags made of 130 separate pieces. "There is not much that you can teach a Florentine about merchandising or craftsmanship...