Word: gudmunder
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Dates: during 1957-1957
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N.Y.U.'s Donald P. Spence and George S. Klein, working with Sweden's Gudmund J. W. Smith, flashed a line drawing of an expressionless male face on a screen. They asked their 20 subjects to note how the expression of the face changed. Then they intermittently alternated the unchanging face with the word "angry" in one series of exposures and "happy" in another. The words were flashed on the screen for only a few thousandths of a second, too briefly for the subjects to be aware of what they were seeing. Consciously, the subjects could see only...
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