Word: guerilla
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...beer a hole, loser drives home.” Ironic or no, Hard Guy Tees have been catching on. After peddling t-shirts in Hanover, N.H. last year, Zangrilli and Grey launched a website over the summer and report strong sales. Zangrilli credits the success in part to a guerilla marketing campaign that has included a “Book-Burning Party” the night before Dartmouth’s Commencement last spring. “The main premise has been to market our product in a ‘Hard Guy’ fashion,” writes...
Late in the film “Innocent Voices,” the 12-year-old main character waits on his knees to be executed by U.S.-trained government soldiers. Just before our young hero is shot, the country’s leftist guerillas attack and the boy is saved.Before that happens, though, a soldier shoots another boy in the back of the head, and the camera lingers on him as he falls forward, breaking film conventions against showing violence against children on-screen.“Innocent Voices,” Mexico’s official submission...
...which the chances of reaping the rewards are much higher, it would seem that for every person intrigued, another was turned-off by the full-scale attack. Traditional television ads go much farther in previewing the entertainment possibility of a new comedy and actually tempting me to watch. Guerilla campaigns are more successful in producing a thick scent of desperation...
...David’s opponents finds a spear driven through his stomach, he’s “like a Kurosawa samurai.” When David wages war from Caanan’s outskirts, he’s “like a warlord, or a guerilla...
...after three months of battle with the Faculty of Arts and Sciences, Summers has risen to Guevara’s height of pop-culture martyrdom with a new t-shirt modeled after the famous image of the Argentinian guerilla leader...