Word: guerlain
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Dates: during 1990-1999
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...side, he is whipping the production side, taking advantage of all the available back-room synergies in manufacturing and distribution. For instance, Lacroix's Bazar line is manufactured by Kenzo; Jungle, Kenzo's perfume, is made by the Givenchy factory; and Vuitton's first perfume is being concocted by Guerlain, another LVMH firm. The principle is to control costs rigorously, then spend a fortune on advertising...
...popularity of a wardrobe of scents -- one for the office, another for evening, still others to match season or mood. Brand loyalty is virtually a thing of the past. In another trend, women are using men's scents increasingly, especially Armani, Calvin Klein's Eternity, Chanel's Egoiste and Guerlain's classic Vetiver...