Word: guerlain
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Jaulin, a beauty-world veteran who has worked at Guerlain, Kiehl's and Vivienne Westwood, where he helped launch the designer's fragrance Libertine got his most valuable training from the esteemed beautician Joëlle Ciocco, who taught him about skin. The fashion flock got to know him as the beauty buyer for the trendy Paris boutique Colette, where he developed a beauty corner into a 38-line-strong department...
SHOPPING FOR PERFUME with consultant Olivier Aron, whose Paris-based firm R.O.S.A.E. tracks cosmetics consumers' behavior for companies including L'Oréal, Guerlain and Estée Lauder, is like going to the movies with a director. In Casablanca, you may see Ingrid Bergman and Humphrey Bogart romancing, but the director sees a wide-angle close-up sequence. Aron's passion is prowling the aisles to understand what makes shoppers reach for their wallets. At a Sephora perfumery in central Paris, for example, Hugo Boss's new men's fragrance, Energize, is thoughtfully organized on stand-alone shelves complete with dipsticks...
PARIS Hervé Van der Straeten designed the case for Guerlain's best-selling lipstick, KissKiss ($26), in Grenat...
...runways, though, LVMH behaves like a cost-conscious maker of discount goods. Arnault has reined in expenses and, wherever possible, combined the production of his swank brands to create manufacturing efficiencies. Guerlain and Dior perfumes share plants, for example, as do Loewe and Louis Vuitton leather goods...
...limited editions] to achieve numbers," says Patrick J. Choel, head of the perfumes and cosmetics division of LVMH, the giant French luxury conglomerate whose brands include Guerlain, Christian Dior and Givenchy. "It's related to the history of the house. It gives a special edge to our business...