Word: guerrillas
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Dates: during 1990-1999
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...product was eccentric, so was the peddling, what Artisan co-president Amir Malin calls "guerrilla marketing tactics." Blair Witch's creative team, known as Haxan Films, hustled the movie's clips onto John Pierson's Split Screen cable show, premiered its trailer on the insider Ain't It Cool News website and launched its own site, www.blairwitch.com which, on an eventual investment of $15,000, had racked up 75 million hits by week's end. If Artisan can create an avid audience on cable and in cyberspace, why is Fox or Warner Bros. spending tens of millions advertising...
...Liberation Tigers of Tamil Eelam (LTTE), a group of ethnic Tamil guerrilla fighters, are widely supposed to be responsible for his death. They are battling to restore a separate Tamil homeland in the northern region of Sri Lanka. Neelan was known for his politics of reconciliation, especially his recent efforts to work with the Sinhalese-dominated government to change parts of the country's constitution to give the Tamils more autonomy...
Arafat moved Tuesday to shore up his support by meeting with Egypt?s President Hosni Mubarak and by extending an olive branch to George Habash and Nayef Hawatmeh, leaders of radical Damascus-based Palestinian guerrilla factions opposed to the peace process. Syria has ordered Habash and Hawatmeh to end their armed struggle as it prepares to negotiate its own peace deal with Israel, and Arafat hopes that reconciling with them will isolate the Islamic fundamentalist Hamas movement, whose terrorist suicide attacks are the main threat to the peace process. But Hamas may not be feeling any urgency to strike. "They...
Pakistan?s prime minister, Nawaz Sharif, may have promised peace in Kashmir, but delivering is another matter. Fighting actually escalated Thursday as the Pakistan-backed guerrilla forces inside Indian territory delivered their verdict on the withdrawal promised to President Clinton last Sunday by launching fierce counterattacks against Indian troops. "Feelings are running very high in Pakistan over what many perceive as a sell-out over Kashmir," says TIME New Delhi correspondent Maseeh Rahman. "But the U.S. won?t accept Nawaz's going back on his word, and he?ll lose authority as prime minister if he can?t rein...
Pakistan's Kashmir adventure may cost its government a lot more than a loss of face ?- it may hasten a Western rethink of Pakistan's value as an ally. Prime Minister Nawaz Sharif finds himself caught between the international community?s demand that he end the Pakistan-backed guerrilla incursion into Indian territory, and the determination of his countrymen ?- and military ?- to fight on against their traditional enemy. Nawaz drew fire from religious, political and military leaders Monday after returning empty-handed from an emergency July 4 meeting with President Clinton. In Washington, Nawaz had promised to withdraw Pakistani-backed...