Word: guess
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Dates: during 1920-1929
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Boobson "The Hog Lady, I guess Browning forgot...
Midnight Lovers (Lewis Stone). No one would guess from the title that the heroine is a practical girl married to a nice but careless ace. The young bridegroom furnishes their apartment with War trophies, one of which explodes at an embarrassing moment while her husband is away, attending to the War. The ruin brings an interior decorator and a Bill, but the latter is not a little boy as the telegram led an eager husband to believe. Parenthood, deferred, synchronizes with more pacific interior decorations. All the explosions are not confined to the screen, for the audience went...
...just what to do. And she won't mind it for she is all wool and a yard wide speaking in round figures that is. Moreover if Harvard does win she has promised to go with me after the game to a justice of the peace and you can guess what will happen then, Lucky girl. So I am prophesying today a victory for Harvard and a tie for Joe Forecast...
Original Subscriber Cadwallader Evans [p. 23, Nov. 8] is too enthusiastic. His guess of 50% is all wet. I'll bet your returns do not amount to 1%, much less 50%. When direct mail advertisers regard 2% as a good return when they are giving good value, even TIME will do well to get even 1,000 people to "fill it in, encase it in an en- velope, address it, stamp it, mail it," when the "it" is a list of questions which can do the answerer no good...
This rah-rah stuff is the bunk. I drive a car, as you will see, and it cost more than $1,000 and not second hand. But I never went to college. I can read, all right, so I guess I'm just as good a prospect for your advertisers as if I had spent four years loafing in school some place...