Word: guess
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Dates: during 2000-2009
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When University of Oxford researchers presented volunteers with a vial of cheddar-cheese odor labeled either CHEDDAR CHEESE or BODY ODOR, guess which one they preferred? Sure enough, subjects found the odor significantly more pleasant when they thought they were smelling cheese. Researchers used imaging technology to try to pinpoint the neurological intersection of good-smell words with good-smell odors. Though the precise mechanism hasn't yet been worked out, it is clear that smell is in both the nose and the brain of the beholder...
Finally, McKinney gives the answer to the case study: There is no answer. Not one single answer, anyhow. It's all just guesses, and McKinney's guess is that you should leverage the strong Iraqi aversion to having a death on one's conscience. Tell the farmer that the soldier lying out there is a human being and that his death would be on the farmer's head. In other words, use your judgment, considering everything you have learned about the place and the culture and human nature...
...stuff? It's adventurous, says NBC. Except when it's comfort food. It's family friendly. Except when it's edgy. As always at the upfronts, NBC screened preview reels of its new shows, not entire pilots, so you can only guess -badly -at their quality...
...frankly an accurate one -petty thief who wins $100,000 in the lottery, gets hit by a car, has a spiritual experience involving Carson Daly and decides to make amends for every bad thing he's done. The feel is very Raising Arizona, and it's anyone's guess if red-state viewers will laugh or be offended, but at least NBC has made a sitcom about people who don't drink merlot in penthouses. (Whereas Four Kings, a midseason sitcom with Seth Green, sounds like a parody of a derivative NBC sitcom concept: four single young guys inherit...
Allard's solution was a good example of un-Microsoft thinking. "Guess how you get great design?" he asks. "You don't try to do it with computer scientists from M.I.T. You don't try to do it the conventional way one would think about from a Microsoft point of view." Instead, Allard hired a sculptor from the Rhode Island School of Design and gave him a long leash. The sculptor turned around and hired a dozen extremely expensive boutique design firms to each come up with a design for the new Xbox. He then picked two winners, one from...