Word: guess
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...opinion polls and media usage, is used to create categories that accurately reflect personality types. Ed Keller, president of RoperASW, says companies applying LifeMatrix to their customer databases will have far greater success in predicting what those customers will buy. Keller says researchers using demographic data alone can correctly guess what kind of car an individual will buy only 18% of the time. But "when you combine people's attitudes, behaviors, life stages and values," Keller claims, "you can predict 82% of the time what car a person will buy next...
...down to get the best interest rate. They have no credit-card debt, economize every way they can--yet can't escape the feeling that they are just a pink slip away from financial disaster. "If Tom lost his job, we'd be hurting fast," says Mary. "I guess it would mean moving in with the folks...
...terms of PT [playing time], I don’t count on it,” Lahre says. “It’s hard, I guess, going from a club team where you got all the PT you wanted, where you never came off the field. You show up here and it’s like, ‘No. Now you’ve got to prove yourself...
...guess I don’t sleep very well in hotels,” said Brenner, who wasn’t looking forward to riding two subway stops to campus with her heavy casebooks...
...message of a very, very intelligent man who is trying very, very hard to focus on those things he can do best,” she says of Gross’ strategic moves. “It would be my guess that the day-to-day life of students will not be changed...