Word: guesswork
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What all this meant to J.W.T. in new billings was in the area of purest guesswork. Tide, advertising weekly, guessed at least $7,000,000, added that the bonanza put Thompson "neck & neck with Young & Rubicam for the No. 1 spot." Tide seemed overkind to Y. & R.: J.W.T. itself admits to $17,000,000 of new business during the past two years. Said Y. & R., in its best let's-not-knife-the-competition-in-public manner: "No comment." And the peripatetic Ford account, for which J.W.T. hastily divested itself of its small slice of Chrysler business, moved over...
Ready-Made Answer. Next he read from two New York Herald Tribune editorials. They discussed "the mixture of unauthenticated 'news,' rumor, guesswork and innuendo which has exploded a teapot tempest around . . . General Marshall." They labeled such speculative reporting obstructionism and "whispering gallery journalism...
Dawn, and a check-up of the rescued, brought bad news. The man killed aboard the PT had been assigned to go below and get one device of great importance; had he been able to dispose of it? It was not a matter for guesswork; capture of the equipment would give the enemy a priceless advantage in Pacific operations...
...Guesswork. Readers who could make neither head nor tail of the hints were reduced to fantastic speculation...
...effect of the war is a matter of guesswork since as yet there is no concrete evidence of improvement. Germany seems to musically as well as politically bankrupt. On our side, we can't expect war itself to create any radically new values, because it never has been much more than a brief interruption in the slow evolution of a culture. But in the case of music, which originates in emotional attitudes, it can be a tremendous stimulus. For example, Beethoven wrote some of his best work during the German Wars of Liberation. Musical history seems to have developed steadily...