Word: guggenheimer
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...idea for the book came from several Yalies at the Harvard Law School who visited Segal on Thanks-giving two years ago while he was living in Dunster House on a Guggenheim Fellowship...
...Francisco architects, Mario Ciampi, 63, Richard Jorasch, 34, and Ronald Wagner, 31. Says Ciampi: "We are people willing to trust our irrational side. There was a lot of trusting of instincts in this building." There was also a bow in the direction of Frank Lloyd Wright's Guggenheim Museum. As in the Guggenheim, visitors move from level to level in a flow of curving space. But the tyranny Wright imposed with his irresistible, continuous spiral has been avoided at Berkeley...
...Guggenheim method is cinema verite, edited to the point where critics could claim that it is more cinema than verite. He employs dramatic camera techniques and will shoot miles of film to get the few dozen feet he wants, then spend two weeks editing what took two days to shoot. He insists that his films do not change the candidate: "With any candidate, you maximize his assets, ignore his liabilities." Often he will sit off-camera, asking his candidate questions that did not get properly asked, or answered, the first time...
...Guggenheim has adopted one method of the men he works for. When he takes on a candidate, he sends two advance men (in this case, women), who take a preliminary political reading before he takes his own. His camera crews are freelancers but work regularly for him. At the end, he will take his reels of film back to his spartan headquarters in Washington, where, with the help of a staff that numbers about 30 at campaign time, he does his editing. He also does his own writing. A recurring theme is the candidate who "cares...
Other personality sculptors normally insist, with Guggenheim and Treleaven, that their role is supportive only, and that the candidate, not the playlet, is the thing. Occasionally there is a dissenting and disturbing voice of candor. Myron McDonald, formerly with Jack Tinker & Partners, the firm that created the widely applauded Alka-Seltzer commercials on television, has said: "We looked on the Governor [Rockefeller] almost as if he were a product like Alka-Seltzer." It had been a meeting of minds; Rockefeller's 1966 campaign manager...