Word: guggenheims
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...that small band of skillful men who are the new image makers, the impresarios of television electioneering, two are preeminent. One is Charles Guggenheim, an Oscar-winning documentary-film maker who worked in the campaign of Robert Kennedy. The other is Harry Treleaven, an extraordinary advertising man whose most successful account so far has been the Richard Nixon presidential campaign of 1968. They preside over the disposition of as much as 90% of a campaigner's total budget, earn fees in a Senate race ranging from $30,000 to $60,000. Between them they are involved in 13 different...
...Guggenheim is defending, not counterattacking. Scant mention is made...
...films of his major interest in foreign affairs. The impression conveyed is that of down home. In one film, Gore actually rides on a white horse. His support of close-to-the-pocketbook issues, such as Social Security, Medicare and tax reductions, is stressed. In a spot that is Guggenheim at his best, Gore has just finished a game of checkers when he is confronted by an elderly man. The man reminds Gore that he voted for him six years ago and promised to do it again if he lived. "Here I am, Albert," the spot concludes...
...Guggenheim will have an easier time in Michigan, where Democratic Senator Philip Hart is ahead and has all the image he needs. To maintain it, Guggenheim shot 200 hours of film showing Hart at work in Washington and talking to the voters at home. Treleaven's problem is to establish Lenore Romney as a personality independent of husband George. He is trying to make the best of adversity by using only her first name on billboards, bumper stickers and television...
...strike's object was to suspend "business as usual" in protest. But to suspend art as usual seemed a perverse gesture with unsettling symbolic implications. "Empty walls," said Guggenheim Director Thomas Messer, "are in themselves a sobering comment on violence and coercion of every kind...