Word: guidebook
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...agents got options on temporary office space, a list of 4,000 houses and 500 apartments for the 1,300 employees to be moved, made reservations in 40 hotels to shelter the vanguard. To fill employees in on New York, Lever's prepared an 80-page guidebook on how and why the move was being made and crammed with shopping tips, subway maps, bus routes and commutation times and fares from the suburbs. Even the printing of this book went on in cloak & dagger fashion. Up until press time, no words which might tip things off appeared...
...last week, finished copies of the guidebook were whisked to ; Cambridge in a "sealed" truck. At exactly 4:45 p.m.. 1,500 employees were notified; the guidebooks were placed in their hands. At that very moment. Chuck Luckman was in Boston's staid old Algonquin where he had called a meeting of 25 leading Bostonians. including Harvard's James Bryant Conant. and Charles Francis Adams. Said he: Lever was going to build a 20-story building on Park Avenue at 53rd Street and a $3,000,000 research laboratory in Edgewater, N.J. Everything except manufacturing...
...however, need read The Crack in the Column as a political guidebook; it is enough that it skillfully portrays the tragedy of a nation, and offers a few memorably sketched figures in the foreground. It is not a simple story, but it is a good one. Greece has deeply affected George Weller-as he says of one of his characters, it has unfitted him for simplicity...
...Western Reserve often bogs down with guidebook-like recitations about individual towns. But it perks up nicely when it dips into yellowing newspapers and diaries for authentic glimpses of life in the Ohio manner...
...prime reasons is patronage; efficiency and economy would save money, but they would also cost votes. If the U.S. is going to spend more on its neighbors abroad, however, it must economize at home. The U.S. is now getting the first chapters of the most comprehensive guidebook in its history on how to streamline operations and save money...