Word: guidebooks
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Young people everywhere took Lonely Planet's mantra to heart. There are no reliable figures for how many still do so every year?"millions and millions in Asia," according to a spokesman for the Pacific Asia Travel Association. But Lonely Planet's position as the world's largest independent guidebook producer, with annual sales of its 430 titles pulling in $30 million, gives some indication. India and Southeast Asia on a Shoestring (the "yellow bible") are among the top sellers, with more than half a million bought of each. Founder Tony Wheeler is frequently cited as the man who changed...
...According to a marketing representative at St. Martin's the travel market is shifting as a result of more guidebook titles and more electronic content and specialized itineraries...
...unfulfilled foreign vacation or left a city feeling that its essence had eluded him or her--especially London, where centuries of history cry out for interpretation. Says San Francisco travel agent Charlie Graham, who touts walks for his clients: "To meander about aimlessly, even with a guidebook or acoustic guide, can be a stupid waste of time." Guided walkers, though, become more participants than mere observers. "The tours take you down alleyways where you'd never dream of going," says 10-year veteran walker Joan Rubenstein, a retired ad saleswoman...
...this sudden interest shows the government's decreasing ability to mold public opinion, and the growing independence of Chinese trendmakers. "More information about Tibetan culture has come available, so more people see its value," says Zhao Jia, a travel executive who next month will release an off-the-track guidebook to Tibet's farthest reaches...
...some respects the lesson of these papers is exactly the opposite. They are almost a guidebook on how to make a majority submit to the needs of a powerful few. The papers reveal a Chinese leadership convinced that political will can be maintained by force. The book's editors suggest that the current leadership holds the same conviction. But China's economic openness--begun, ironically, by Deng in 1978--has surely created a challenge to the monopoly on power enjoyed for so long by so few. "Those goddamn bastards!" party elder Wang Zhen shouts at one point in the papers...