Word: guidepost
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Dates: during 1920-1929
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...foundation of sincerity, is one of the most valuable things in the world. It cheers when nothing else would make an impression. It gives a thrill of which no human agency is capable. A smile has changed the whole course of a human life. A smile serves as a guidepost at a turning point for a man who is hesitating at the intersection of two paths. A smile is the sun that dissipates the clouds of despair. It is just the ray of light that many a soul needs to make life seem preferable to death. It is the cheapest...
Selfridge & Co.'s department store in London, the embodiment of these reflections, was founded in 1909. Its building in Oxford Street is a guidepost for beautiful store architecture. Sales people address clients by name. In 17 years it has become, except possibly for Harrod's, the greatest retail store in England...