Word: guild
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...week, Author de la Roche and the saga of Jalna, a mythical 19th Century estate in southern Ontario, were still making literary news. Mary Wake field (Atlantic-Little, Brown; $3), Miss de la Roche's eleventh novel of the Jalna series, was published in the U.S. The Literary Guild chose it as the Guild selection for February (for March in Canada) and expected Mary Wakefield to sell 500,000 copies. That would push the sales of Miss de la Roche's novels (now translated into a dozen languages) near the two-million mark...
...Theatre Guild on the Air (Sun. 9:30 p.m., ABC). Robert Morley and Irene Rich in J. P. Marquand's The Late George Apley...
Wind Up? Things looked so bad for Waltham last spring that President Guild-en bowed out in favor of 42-year-old Paul P. Johnson, who had been hired as general manager. But Waltham needed more than new blood; it also needed new money, and it already owed Boston banks $4,000,000. Unable to get the cash, it went into receivership...
...biggest hit in his 11 years as an actor. Its run to date has passed the Fridolinons' best (53 performances), seems certain to reach the loo-performance mark before it goes on the road in French Canada. Its success has also brought Manhattan's Theatre Guild agents to Montreal with an offer of about $3,000 a week (on a percentage basis) for an English version for Broadway, with Fridolin, who speaks fluent English, in the lead...
Make Way for Lucia (by John van Druten, based on E. F. Benson's novels; produced by the Theatre Guild) tells of a showoff English widow (Isabel Jeans) who settles down for the summer of 1912 in a buzzing English village. Christened Emmeline but always called Lu-chee-a, she also affects gaily soulful garments, ostentatiously moves from the easel to the pianoforte, dabbles in Italian, and occasionally drops into baby talk...