Word: guild
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...starting out very modestly on the shortest possible shoestring," explained General Manager John T. McManus, former TIME and PM writer and leftish ex-president of the New York local of the American Newspaper Guild. He was mum on who supplied the shoestring. Top editors will be British-born Cedric Belfrage, onetime cinema critic for the London Daily Express, and James Aronson, New York newsman. Among the contributors: Author Louis Adamic, Dr. Guy Emery Shipler, editor of the Churchman; Roger (American Past) Butterfield, Sportwriter John Lardner and his screenwriter brother Ring Jr. (one of Hollywood's "unfriendly ten"); Max Werner...
...annual convention, the American Newspaper Guild sternly urged its Washington, B.C. local to go to bat for Reporter Tom Buchanan, who had been fired by the Washington Star because he was a Communist (TIME, June 28). Last week the local, in effect, told the A.N.G. to mind its own business. By a 2-to-1 vote, the Washington Guildsmen decided for the second time not to contest Buchanan's firing...
Free or Strings? The second skirmish was over the word free, which FTC six months ago ruled out of ads if there were any strings at all to the offer. Last fortnight, FTC accused the Book-of-the-Month Club, the Literary Guild of America and four other book publishers of "false, misleading and deceptive" advertising because they offered "free" books to anyone who subscribed. Also wrong, charged FTC, were such terms as "bonus books'" and ''book dividends...
...ruling, on the grounds that most "free" offers clearly stated the conditions in un-deceptive terms. The book men, given 20 days to answer the charges in court, lost no time in speaking their minds out of court. Said one book club official: "Perfect nonsense." In the Literary Guild's full-page ads this week, the most prominent word in the copy, in black, inch-high capitals, was FREE...
Because he was a Communist, Reporter Tom Buchanan was fired by the Washington Star. The Washington local of the American Newspaper Guild refused to go to bat for him (TIME, June 28). Last week, at its annual convention in San Francisco, the A.N.G. overwhelmingly (273 to 18⅓) reversed the Washington local ("Political belief [alone is not] just and sufficient grounds for discharge"), and urged the local to try to get Buchanan's job back...