Word: guild
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...Theatre Guild on the Air (Sun. 9:30 p.m., ABC). Bringing down the curtain for the season: Irene Dunne, Roger Pryor and Audrey Christie, in Reflected Glory...
Pocket-Size Dramatics. Televised plays are often more embarrassing than entertaining. NBC's Kraft Theater and Theatre Guild are the best; the directors, after a few cluttered mishaps, have wisely stopped trying to paint extravaganzas on their Lilliputian canvas. The intimate kind of show they settled for hardly rivals the razzle-dazzle-of Hollywood, but it fits neatly between the living-room sofa and the book case. One recent success: Great Catherine, with Gertrude Lawrence, who back in 1938 appeared in the first televersion of a Broadway play (Susan and God). CBS, screening digests of current Broadway hits, made...
Radiomen are worried by a recent NBC poll of homes that have both television and radio. Eight times as many people were tuned to a Theatre Guild telecast as were listening to radio's popular Fred Allen. Though some experts are already counting radio out, most think it will survive, if only as an auxiliary arm of television. Best guess: radio will be absorbed into the teleset. And there will still be programs for the 9,300,000 automobile radios, for housewives who are too busy to look, and for the blind...
Anyone who is curious about how bestsellers are put together might profit from a hard look at Peony. Here, in a neat economy package, are crammed all the formula-tested and cliche-ripe ingredients for which book-club members seem to have an insatiable appetite. (Peony, a Literary Guild selection, is Miss Buck's tenth book to hit the jackpot with a major book club...
...television got a new playwright when Gertrude Lawrence starred in a lavish Theatre Guild treatment of Bernard Shaw's Great Catherine. The Guild and NBC spared no kopeks to give the telecast an opulent, St. Petersburg flavor. Czarina Lawrence had a star-emblazoned court (David Wayne, Joan McCracken, Erik Rhodes, Micheal MacLiammóir), required six sets in NBC's big, new Studio 8G (TIME, May 3). Actress Lawrence could have claimed to be making, as well as re-creating history: ten years ago, in a telecast of Susan and God, she was the first big star...