Word: guild
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...Theatre Guild on the Air (Sun. 10 p.m., ABC). Ethan Frame, with Raymond Massey, Pauline Lord, Mary Anderson...
U.S.C.C. has tried to curtail silk imports into the U.S., but General MacArthur has insisted that it is up to U.S.C.C. to solve the problem of selling it. As one way, U.S.C.C. and the International Silk Guild plan to spend nearly $1,000,000 in an advertising campaign intended to regain silk's lost prestige with American women. This should help. But drastically lowered prices, barred until the end of the year, may be the only way to move the stockpile. Then the bottom may drop out of the retail price of silk goods...
Rudy Vallee finished a month's engagement at Chicago's Copacabana nightclub (TIME, April 21), got the place blacklisted by his union (American Guild of Variety Artists). Complained Rudy: he couldn't collect his last two weeks' pay ($13,600). Explained the Copacabana: business was terrible...
...Theatre Guild on the Air (Sun. 10 p.m., ABC). Macbeth, with Maurice Evans and Judith Anderson...
...Screen Guild Players (Mon. 10 p.m., CBS). Noel Coward's Brief Encounter, with Loretta Young and Herbert Marshall...