Word: guilds
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Dates: during 1940-1949
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Free or Strings? The second skirmish was over the word free, which FTC six months ago ruled out of ads if there were any strings at all to the offer. Last fortnight, FTC accused the Book-of-the-Month Club, the Literary Guild of America and four other book publishers of "false, misleading and deceptive" advertising because they offered "free" books to anyone who subscribed. Also wrong, charged FTC, were such terms as "bonus books'" and ''book dividends...
...ruling, on the grounds that most "free" offers clearly stated the conditions in un-deceptive terms. The book men, given 20 days to answer the charges in court, lost no time in speaking their minds out of court. Said one book club official: "Perfect nonsense." In the Literary Guild's full-page ads this week, the most prominent word in the copy, in black, inch-high capitals, was FREE...
Because he was a Communist, Reporter Tom Buchanan was fired by the Washington Star. The Washington local of the American Newspaper Guild refused to go to bat for him (TIME, June 28). Last week, at its annual convention in San Francisco, the A.N.G. overwhelmingly (273 to 18⅓) reversed the Washington local ("Political belief [alone is not] just and sufficient grounds for discharge"), and urged the local to try to get Buchanan's job back...
...ripe tomato hurled over the footlights. His son (Dan Dailey) sticks to him longer han his two confectionery blonde daughters, and this protracted loyalty gives Dailey a chance to do some insignificant but pleasant singing and dancing. But finally he too concludes that life with his best girl (Nancy Guild) is preferable to a routine of Indian clubs and straw...
Before the balloting, everybody had his say. Urged the board minority: "The issue . . . is whether the Guild, to which [Buchanan] has paid his dues, will represent his interests . . . just as a lawyer represents a client with whom he may disagree." Said the majority report: "The contract provides that there shall be no discharge except for just & sufficient cause . . . We believe membership in the Communist Party to be such a cause . . . We do not feel that we can require a newspaper to retain a reporter who no longer has value." It wasn't just a case of which-party...