Word: guilts
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Dates: during 2000-2009
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...indeed, Brooks borrows heavily from Charlie Chaplin's The Great Dictator and Ernst Lubitsch's 1942 To Be or Not to Be). But whenever anyone in Germany tries to poke fun at him, the same discussion erupts about taboos and having respect for the weight of history and national guilt...
...What else can brands do combat this recession? They can play off something I call instant justification. When the buyer from the family goes out and buys this Louis Vuitton bag, it's actually hard to remove the guilt factor when she's in the store. She now has to come home and justify to her husband why she bought this during a recession. And when you look at the curve of guilt, the biggest spike is maybe seconds after you bought that bag, because the only thing you are thinking about is how to justify the purchase. So what...
...because you feel guilty. Kids are very aware of this. I'm in Thailand here, just doing some sessions here today with kids, and the argument Thai kids are using is exactly the same as American kids', as Japanese kids'. They are really playing on the guilt to make sure they can make the parents buy more. They know what buttons to press...
Finally, there is Benedict's relationship to Vatican II's bedrock statement on the Jews, Nostra Aetate. Published in 1965, it said that Christianity "received the revelation of the Old Testament through" them, that they bear no collective or ongoing guilt for the death of Christ and that anti-Semitism is wrong--all teachings the Pope undoubtedly affirms. It also pointedly quotes St. Paul's New Testament preaching that God never retracted covenants he made with the Jews before the birth of Jesus. This contradicts the ancient church claim that Christ replaced (or "superseded") the Jews' divine connection--a position...
...nutrition facts is a very serious issue, one place where they should have remained in the open is at the dessert table. Common sense dictates that desserts should be consumed in moderation. Placing calorie counts next to desserts should not be observed as a paternalistic action of imposing guilt upon diners, but rather a disclosure of nutritional content of an extra meal option...