Word: guiraud
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Dates: during 2000-2009
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...authorities in Moulis got cold feet. Still, for Bordeaux, this all amounts to a sea change in attitude. "Ten years ago, if the head of the CIVB had said we'll grub up vines, somebody would have set fire to his car," says Frédéric Guiraud, who runs a wine trading business near Sainte-Foy-la-Grande, a town on the eastern edge of the Bordeaux region. Guiraud's firm, GRM, used to be the one that regularly bottled and bought Charles' wine. But times have changed. "Today, we refuse a huge amount, about...
...1990s--a move that increased production and exacerbated the already growing pressure on prices. As a result, the balance of power has shifted. "Until 2001, the mentality of producers was to say, 'I make the wine, I label it, and you take it and pay,'" says Frédéric Guiraud, who runs a regional wine-trading house called GRM. "Four years later, they're now saying, 'Do you want it? I don't care about the price. And can I have an advance...