Word: guldens
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Dates: during 1960-1969
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What company spends $100 million a year urging Americans to savor Brach candy, Gulden's Mustard and Chef Boy-ar-Dee foods, to rub on Meet and Aero Shave, to wash their clothes with Woolite, to battle their bugs with Black Flag, to treat their ills with Dristan, Anacin and Bi-So-Dol, to keep their cool with Equanil? Even the most ardent shoppers might be hard put to answer because for all the effort it puts into making household names of its more than 90 brands, American Home Products Corp. cares little about plugging its own corporate identity...
...time jerk-he belongs in the National Bureau of Standards") and a fatcat brothelkeeper whose place of business has been shut down by the police. "Private enterprise," the pimp complains indignantly, "is being stifled." The salesman, a man with $20-$20 vision, sees what might be called a gulden opportunity for creative capitalism: to compete with the Dutch government in the production of currency...