Word: gulps
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Dates: during 2000-2009
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...gulp theory. The basic laws of restaurant economics state that meals keep getting bigger because food is cheap and fixed overhead--staff, rent, equipment--is the same no matter how much is piled on your plate. So giant servings are a win-win: you pay a little extra for a lot more food, and the restaurant makes extra profit. It's the same rule that created tubs of movie popcorn, venti-size coffee cups and Burger King's Meat'normous Omelet Sandwich. It's why no restaurant will ever give you a reasonably sized stack of pancakes...
...unusual health drinks, from vinegar on the rocks (surprisingly addictive) to spinach juice (delicious to the last drop). A skin-care shop, a yoga studio and a spa are on the same site. If you thought Chinese medicine meant being stuck with acupuncture needles or being forced to gulp down glasses of bitter herbal brews, Red White & Pure may be the salvation you've been looking...
Just how silly is Google? Its search interface offers translations into Klingon, Elmer Fudd-speak, Pig Latin - even the lingo of the Muppets' Swedish Chef. On past April Fools' days the site has pitched Google Gulp, a drink to make searchers smarter, pigeon rank, a system whereby pecking order would determine search results, and Google Romance, a satirical site boasting a sizzling "soulmate search." The web giant has even playfully offered jobs on the moon...
...mind, Gordon, if you're called on to write wsj.com's review of TIME's coming relaunch.) Shorn of a couple of inches of width (so long, sixth column), and with space for advertising carved out of the front page, the Journal now seems less serious, less vital, almost (gulp) optional...
...Cooper's analysis of dozens of studies found that kids who do some homework in middle and high school score somewhat better on standardized tests, but doing more than 60 to 90 min. a night in middle school and more than 2 hr. in high school is associated with, gulp, lower scores...