Word: gum
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Dates: during 1960-1969
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Chunky Fan Dale Blasingame, 49, a moderately successful grape broker, glanced around the stands at Fresno, Calif.'s Roosevelt High one day last spring and grinned happily. Scattered among the gum-chewing, chattering teenagers were 30 older but equally familiar figures. To Dale Blasingame, those men meant money in the bank. Every one was a major league scout, and every one was sizing up Dale's 6-ft. 2-in., 185-lb., 17year-old son Wade. "I'm in the business of analyzing values," says Blasingame, "and I had a good idea of what the market...
...Bubble Gum Drama. In his cartoons, Feiffer's squiggly figures smother in clouds of language. Transplanted to the stage, they are long-wounded blabbers, who talk about themselves in cocktail party words that taste like the 14th anchovy. A few of Feiffer's targets have been pocked heavily by other satirists, and one blackout aimed at the telephone company, a monolith that fascinates all of the new comics, uses a punch line similar to one of Nichols' and May's. But it is not safe to smile comfortably as the actors poke fun at Freud, advertising...
...best sketches, a little girl babbles cheerfully of her experience with market research: "So I was standing on the corner waiting for somebody to cross me because I'm not allowed to cross by myself. And this lady comes by, and she says, 'Here is a bubble gum sample. Do you chew this brand?'" A clever jape at advertisers becomes a brief bit of high comedy as the listener realizes that what the moppet is describing is a human being going mad from the shame of having to ask little girls questions about bubble gum...
...more off hours mingling with the hurrying crowd than Joe Patterson. He not only filled his paper with lively stuff-plenty of comics, features, serialized fiction, puzzle contests and the best picture spreads in town-but he knew just how to sell the "important but dull" story to the gum-chewers. News editorials generally read like street-corner arguments, a tribute in part to Patterson, who once rejected an editorial because "it reads too much as though an editorial writer had written it," and to Chief Editorial Writer Reuben Maury, who knew how to transfer the boss's thoughts...
...Disney's daughter as his bride and moved into Disneyland. Bud McFadin is the husband of a young lady whose father owns half of West Texas. Bud now runs a dude ranch near Houston. Leon Clarke, the Rams' tall end, wed the heiress to the Beechnut chewing gum, baby food and allied products millions...