Word: gum
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While cigarettes were unwholesome and associated with decrepitude, what could be more American--short of Mom and apple pie--than baseball and chewing gum? Sales took off. Topps swiftly began to focus less on gum and more on cards--delighting legions of card collectors (and probably gum chewers as well...
...generations of Americans grew up with the ethereal smell of bubble-gum-bathed baseball cards. Lying side by side in such close quarters, the cards reeked of the gum (and couldn't have tasted much worse). Every winter, kids desperately awaited this unmistakable odor as a sure sign that spring had sprung, that baseball diamonds were green once again, that God was in heaven and all was right with the world...
...MORE. The Topps Chewing Gum Company has brought an official end to my childhood by rupturing the holy matrimony between baseball cards and bubble gum. In case anyone missed the point, the firm now calls itself The Topps Company, Inc., severing the link for good...
Boyle, a seemingly affable fellow, explained that Topps had received numerous complaints about the havoc the gum wreaked: the ever-present pinkness staining the cards, the sugar eating into and withering the feeble pictures...
...There are better economic venues if you want gum...