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...search of heroes. The main consumers of the cheaper cards are six- to twelve-year-olds, with a smattering of older fans. To capitalize on their voracious appetites, the top three manufacturing concerns still sell a basic candy-store staple: 40 cents packs of 15 or 17 cards with gum, stickers or other bonuses. All the companies appeal to better-heeled and older baseball nuts. Topps, for one, markets more than a dozen specialty issues, including bronze and silver replicas, through hobby dealers. The company's deluxe "Tiffany" set of glossy cards on heavily coated paper stock in serially numbered...

Author: /time Magazine | Title: Buy Pete Rose, Trade Johnny Bench | 6/1/1987 | See Source »

...group of bubble-gum-chewing Westwood High School sophomores said they had won a school lip synch contest with their performance of Julie Brown's "The Homecoming Queen...

Author: By Katherine E. Bliss, | Title: Standing Around On The Job | 4/23/1987 | See Source »

...study, which consists of papers and discussions from a November 1985 conference, examines the uses and problems of nicotine replacement--transferring dependency from cigarettes to nicotine gum or other drugs...

Author: By Susan B. Glasser, | Title: Harvard Study: Nicotine Gum Helps Smokers Quit | 2/27/1987 | See Source »

...report also concluded that nicotine gum is a cost effective way of combatting smoking addiction. CVS in Harvard Square sells Nicorette--nicotine gum available by prescription--for $18.98 a pack, which includes 96 chewing gum pieces. Hitchcock said that the maximum amount used each day is between 10 and 15 pieces...

Author: By Susan B. Glasser, | Title: Harvard Study: Nicotine Gum Helps Smokers Quit | 2/27/1987 | See Source »

However, nicotine gum, which has been available in the United States for three years, is not without side effects, Hitchcock said. "It's not a magic pill," she said, adding that doctors often fail to provide necessary guidance when they prescribe the nicotine gum...

Author: By Susan B. Glasser, | Title: Harvard Study: Nicotine Gum Helps Smokers Quit | 2/27/1987 | See Source »

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