Word: gum
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Just before the beginning of the Tempelhof runway there was a graveyard crowded with several thousand kids waving at us. These were the expectant beneficiaries of operation "Little Vittles," started by Lieut. Gale S. Halverson, who dropped candy and gum to kids in little parachutes made of handkerchiefs. The town of Mobile, Ala., where Halverson used to be stationed, had taken up a collection, including 50 pounds of handkerchiefs, for "Little Vittles...
From cluttered counters at the curbs, salesmen chanted: "Chega aqui, chega aqui" (stop here, stop here). Grinning Mineiros bought spun candy, tapir skins, plastic belts, holy pictures, soccer balls, coconut-milk gum. By the thousands they surged across the little bridge over the Maranhão river, and milled up the three-quarter-mile hill in sluggish serpentine. The town bank advertised: "We change money for alms...
...nation's gum-chewers, reported Gum-Man Philip K. Wrigley, chomped enough sticks (19 billion) last year to reach around the equator 34½ times...
...every human fact in its path, must muscle its way back to its natal cave, its mouth full of dimes and nickels? . . . The Hollywood film exists only as the celebration of cold, canny (not so canny!) investment, with the resultant desire to make every movie as accessible as chewing gum, for which no more human maturity of audience is needed than a primitive pair of jaws and a bovine philosophy . . . For my personal health I'm back in New York...
...make no destructive criticism of the Allies; 2) there must be no editorializing or propaganda. Most big Japanese papers issued secret monthly guidebooks to keep their staffs posted on the changing interpretations and taboos of the touchy U.S. censors. Sample advice: don't say that U.S. newsmen chewed gum at the opening of the Diet (they did, but the press must not present such an "unfavorable" picture of the occupation...