Word: gum
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...said, 'Why yes, of course,' and as we parted Sir Eric said, no thanks, he didn't care for a stick of gum...
...rescue crew came in during the broadcast, having located the crew of a plane lost in the jungle. Many kinds of supplies are parachuted to lost crews: red blankets and junk jewelry for barter with the natives; playing cards and cribbage boards; Bibles, mess kits, boots, mountain rations, chewing gum, razor blades, ciga-rets, soap, canned beer...
...will be over soon and Wrigley's can go back to the dear dead days again. As president, and per force responsible to them, Phil had to fight every step of the way to take the com pany about as far into the war as a gum company can go. Wrigley's packages more than half of the Army's K rations at a slight loss ; makes preferential sales to the Services and to essential industries, regardless of long-standing trade relation ships, and has converted its radio programs to war talk...
...Essential" Industry. What this policy did to Wrigley's present business - in the face of the stigma of making a "pleasure product" - turned out to be mostly good. For the first time gum became "essential." Wrigley's, which sells more than half of the chewing gum in the world, was able to keep operating profits up to $22,900,000 last year, 7% above 1942, and even to squeeze out a small increase in net income (to $6,800,000). Besides that, Phil Wrigley collected a fine file-drawer full of testimonials on what gum does to increase...
...moved out of his rose-carpeted office last week to a separate part of the Wrigley Building to make way for his successor, the 70-year-old ex-vice president and treasurer, James Clifton Cox, but he took with him a lot of postwar ideas about gum policy. K rations have taught him to hope for a large packaged soup-to-nuts business, from relief lunches for starving Europeans to substitutes for the dinner pails of U.S. factory workers...