Word: gum
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...TIME quoter and cover to cover reader of your magazine, my confidence was completely shaken after reading under Business & Finance your analysis of the penny chewing-gum business in the articles "Bowman's Bubbles...
...business like ours, a certain amount of exaggeration is expected, but when you state that Gum Inc.'s Blony "for eight years has been the most popular, and comprises at least 60% of that delicacy now sold in the U. S." you are guilty of an unwarranted statement and one that even the most prejudiced Blony salesman knows is untrue, as much as they would like to believe...
When you dignify such fantasies by further stating that Gum, Inc. is "the biggest firm in the U. S. catering exclusively to the penny gum trade," you are guilty not only of an error but you have innocently damaged the reputation of the firm that is entitled to the very statements you make for Mr. Bowman's company...
TIME was misinformed on the first count, right on the second. According to the best impartial estimates in the chewing gum trade, no single company does so much as half the total bubble gum business. Frank H. Fleer Corp. ("Bubble Bubble") and Gum, Inc., are each credited with about 30%, the Goudy Gum Co. of Boston with slightly less. The Fleer company is older and larger than Gum, Inc., but it does not cater exclusively to the penny gum trade...
...Post-Gazette Reporter Ray Sprigle who had written the series; and retired to break his fast with Editor Max Lerner of the Nation, which had just received a demand for retraction from Publisher Block's attorney because it had accused Mr. Block of "gum-shoeing...