Word: gum
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...mouths of babes, parents are sometimes horrified to see emitted sturdy pink bubbles which burst with a snapping sound. A child who is expert with bubble gum can blow a globe almost as big as his head. Satisfaction is also to be derived from gulping back bubbles of moderate size, making them pop inside the mouth. As millions of U. S. moppets return to school this month these practices are going to be more prevalent, because September is a peak month for sales of "Blony" bubble gum...
Blony is not the only nor the original bubble gum, but for eight years it has been the most popular, and comprises at least 60% of that delicacy now sold in the U. S. It is concocted in Philadelphia by Gum, Inc., which occupies five floors and the basement of a building on Woodland Avenue. The Blony process and Gum, Inc., are both creations of one of Philadelphia's lustiest characters, burly, brown-eyed Jacob Warren Bowman, whose business adventures have been many and remarkable...
...idea at the Mellon Institute of Industrial Research in Pittsburgh, he was surprised to learn that it had been tried before, was hopeless. But Bowman was getting nearer to his destined specialty. On his way to Detroit to take a job in an automobile plant, he met a chewing-gum salesman who was working the ''butcher knife deal." Within a year J. Warren Bowman himself was a topnotch gum salesman, exponent of the "Indian blanket deal" (one blanket with every 24 boxes) and part owner of a plant in Lansing, Mich., which turned out a 1? gum called...
Blony's chief claim to commercial prestige is that it is bigger than any other piece of bubble gum offered for a penny. Base of all bubble gums is a synthetic rubber product combined with hydrogenized vegetable oils and synthetic resins. "Blony," which is flavored with what Bubbleman Bowman calls "fruit characteristic," weighs 210 grains and advertises "Three Big BITES for a penny," has made Gum, Inc. the biggest firm in the U. S. catering exclusively to the penny gum trade...
...with him the first time in Vera Cruz. "This Limo wasn't very tall, but he was quite active and strong and full of hell when ashore. One of his front teeth was gone and there was something like a little brad nail came down from the upper gum where the tooth ought to be. He'd had what they call a pivot tooth put in where his own tooth had been broken off with a bottle and then the pivot tooth had come off its anchor and he carried it around in his pocket...