Word: gum
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...feeling the pinch of cracker competition. showed a slight gain in the second quarter, though a poor first quarter pulled down earnings for the six months to an indicated ,400,000. For the first half of last year the figure was $6,000,000. C. Helped by modernistic chewing-gum advertising designed by Artist Otis Shepard, William Wrigley Jr. Co. showed profits of $4,354,000 for the first half of 193?-compared to $3,428,000 in the same period of last year...
...acres apiece, Bengal natives took more land out of rice, on which they live, and planted it with jute. Like cotton, this crop requires arduous cultivation in the hottest season of the year. Most fun for broiling Bengali is "retting"-soaking the cut stalks in pools to ferment the gum out of the fibres, after which the farmers work waist deep in water at stripping the fibres from the stalks...
Enroute to New York, trying to make sailors out of a green crew of "gum boots," Rex concluded that the Navy was on the skids and that "the country'll be flooded with malted milk within ten years." On shore leave at Norfolk, thanks to the new prestige of fighting men, he spent the night with a "lovely little savage" at the home of Virginia socialites. While the Baton Rouge waited off Staten Island for a convoy of 16 freighters to be assembled, a hard-drinking pulpwood editor enabled Rex to find out about life in Greenwich Village...
...starved German veterans meet a troop of Yankees who trade their canned foods for hat buttons, instruct Soldier Tjaden (Slim Summerville) in the U. S. art of gum-chewing (see cut). In the square of his native Klosterburg, frail Lieutenant Ludwig (Richard Cromwell) is stripped of his insignia by revolutionary ruffians. Romping Willy (Andy Devine) disperses the gang with an apple which he pretends is a hand grenade. Ernst (John King) breaks with his old sweetheart, shuns his family because he cannot endure the leisure and quiet of home. Frustrated and disillusioned, Ernst joins his mates nightly in rowdy drinking...
...eyes were on Justice Willis Van Devanter, whose retirement was to become effective next day. He came in pink cheeked, with a lively stride, his gown open showing his white shirt front. As he took his seat, he nodded to one or two acquaintances below, then settled back chewing gum with un disguised contentment...