Word: gum
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...Gum Chewers...
...have noticed in recent issues of TIME that moving picture followers are referred to as "the gum-chewing public" and "gum chewers...
Never did TIME say that all cinemaddicts are gum chewers...
Bankers scanned the list of directors, noted these names with particular interest: Robert Lehman (investment banking); Walter P. Chrysler (motor cars); William Wrigley Jr. (chewing gum) ; Thomas L. Chadbourne (law) ; Edward Phillip Farley (shipping); Clement M. Keys (airplanes); Charles F. Noyes (real estate); David A. Schulte (real estate, cigars...
...fits, better than most, the gum-chewers' idea of a movie queen. They can call her a senorita because she has one-half Spanish blood in her. They can say she has famed "It" because she has often appeared on the screen without very many clothes (Male and Female). They can suspect her of fickle loves (Sprinter Charles Paddock). They know she is ath-a-let-tic by the way she bounces around on the screen. She may be classified somewhere between a capable actress and a capable clown...