Word: gum
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Millionaire Bernarr Macfadden, publisher of twelve magazines? and of the New York Evening Graphic, gum-chewers' supreme-de-fruit, watches as a zoo-man watches his charges that hydra-headed amphibian, the Public. He knows the meat upon which this beast and upon which he, Macfadden, may grow great together. Hence, when he saw people everywhere, in lowly hovels, in the great homes which he himself frequents, racking their brains over small squares of paper charted in black and white squares which gaped to be filled in, horizontally and vertically, with words of Egyptian, European and native derivation...
Imagine a decent self-respecting publication which coined the bully-term "Gum-chewers' sheets" devoting a column to advertising the unspeakable Bill Hearst...
...today, the world has turned astronomer. All other interests are eclipsed in the face of this singular phenomenon. The shopgiri forgets her gum, the vamp her powder, and the schoolboy his sied. Even the captive student is granted an hour's respite from examinations...
Divorced. Ida Estelle Peacock (Estelle Taylor, cinema actress, whose engagement to Pugilist Jack Dempsey has been long reported) from one Kenneth Malcolm Peacock, in Philadelphia. She charged cruel and barbarous treatment. Said the Daily Mirror, Manhattan, gum-chewers' sheetlet: "It now appears as if a romance started when Jack was a gangling youth and Estelle was a giggling girl would lead to wedding bells...
Deliberately, with exactness, the editors of TIME make choice of their words, their phrases. Startled, therefore, was I to find in one and the same category these: 'Trash readers, comic-strip fanatics, crossword puzzlers, gum-chewers. ..." ("The Press," TIME, Dec. 29). I do not read trash. Comic-strips to me are senseless. I do not chew gum. But of crosswords-I do spend considerable time fitting in the interlocking words on occasion. Others, I think, may feel as I do about your classification. Crossword puzzles and indulgence therein have met no end of favor in a variety of circles...