Word: gum
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...good repair at home. The California Republican organization is against him, the southern Californians do not like his isolationist policies and the Hoover-Coolidge supporters are strong. Mr. Johnson's campaign is barely getting started and it will probably have plenty of financial backing. William Wrigley, Jr. (chewing gum) and Albert D. Lasker (advertising), ex-Chairman of the Shipping Board, are evidently behind...
When the Wrigley Chewing-gum Company can declare a fifty million dollar stock melon as it did two days ago, it is time for the tireless foreigner who delights in criticising America to sit up and take notice. The national propensity for ice-water, the erection of enormous buildings, and the proverbial love of the dollar are all designated as "typically American," but the gum-chewing habit is even more "typical". And the Chicago company's action will certainly cause statistic-hunters to chortle with glee at this unexpected windfall...
...cause many gallons of ink to flow and many heads to nod in the wee small hours of the morning as this work goes breathlessly on. After these fundamentals have been touched on there will be endless startling revelations as to how many times those fifteen billion pieces of gum would encircle the globe if laid end to end, and how much the Salvation Army could get for the fifteen billion wrappers. Some especially gifted specialist will figure the horse power output of the jaws of America's gum-chewers, compare it with Niagara Falls, and reduce it to pounds...
...government of the United States is going to keep foot-free of embarrassing international entanglements, it must look to its motion pictures. Although natives may continue calmly to chew their gum while the man from the Eastern college goes west and beats up fifteen "bad men," foreign countries are growing weary of being misrepresented. Already preliminary protests have arrived...
Rebecca West, the English novelist and critic (whose real name is Cecily Fairfield), had just arrived in Manhattan and we were driving up Broadway. She found the Wrigley chewing-gum sign with its flashing colors delightful. She had found the harbor of New York inspiring. Said she: " I intend to remain in America a long time-long enough to write a new novel...