Word: gumbel
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Dates: during 1990-1999
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...soon to be former morning show, CBS This Morning, perennially finished third in the ratings, largely because the network committed scant resources to it. Now it has tapped the high-priced Gumbel and built a sleek, $30 million Fifth Avenue studio because it can't afford not to. Situated in the only time slot in which network audiences are actually growing, the morning programs earn as much as half a billion dollars a year, led by Today, which just celebrated 200 weeks atop the ratings. (The shows are also valuable for shilling nightly newsmagazines, cable sister shows and other network...
Clayson, 32, has a different set of demands to get used to now though. Tapped this summer as Bryant Gumbel's co-host on CBS's The Early Show, which makes its debut next Monday, the former ABC News reporter will be a key element--perhaps the key element--in her network's attempt to grab at the groaning breakfast buffet of advertising dollars that is morning television...
...Morning America--itself relaunched in a snazzy Times Square studio in September--are trying to eat Today's rich breakfast by offering pretty much the same thing: a newsy first hour, a lighter second; glass-walled, tourist-courting studios; platonic marriages of male and female anchors (the assumption that Gumbel's partner would be female was so absolute that CBS dubbed the search Operation Glass Slipper). The producers describe their differences with vague intangibles, complete with promises to be "the show for the next millennium...
...News' existing one on 48th Street. Next week ABC's Good Morning America begins broadcasting from a two-story, 46,750-sq.-ft. glass studio a quick jaywalk from MTV's. CBS launches its high-tech, estimated $30 million crystal ship along with the Early Show with Bryant Gumbel...
...that dawned on BRYANT GUMBEL'S career at CBS last week looked a lot like the old days, only with a few more clouds. The network announced that Gumbel, who in 1997 pulled up anchor at NBC's top-rated Today show, would return to morning television as host of ratings bottom dweller CBS This Morning. This is despite the fact that CBS president Leslie Moonves said last year that Gumbel would "rather be shot in the head than move back to mornings." Gumbel, who has a $5 million contract with CBS, has been relatively dormant since his prime-time...