Word: gumbel
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...soon to be former morning show, CBS This Morning, perennially finished third in the ratings, largely because the network committed scant resources to it. Now it has tapped the high-priced Gumbel and built a sleek, $30 million Fifth Avenue studio because it can't afford not to. Situated in the only time slot in which network audiences are actually growing, the morning programs earn as much as half a billion dollars a year, led by Today, which just celebrated 200 weeks atop the ratings. (The shows are also valuable for shilling nightly newsmagazines, cable sister shows and other network...
Clayson, 32, has a different set of demands to get used to now though. Tapped this summer as Bryant Gumbel's co-host on CBS's The Early Show, which makes its debut next Monday, the former ABC News reporter will be a key element--perhaps the key element--in her network's attempt to grab at the groaning breakfast buffet of advertising dollars that is morning television...
...News' existing one on 48th Street. Next week ABC's Good Morning America begins broadcasting from a two-story, 46,750-sq.-ft. glass studio a quick jaywalk from MTV's. CBS launches its high-tech, estimated $30 million crystal ship along with the Early Show with Bryant Gumbel...
...that dawned on BRYANT GUMBEL'S career at CBS last week looked a lot like the old days, only with a few more clouds. The network announced that Gumbel, who in 1997 pulled up anchor at NBC's top-rated Today show, would return to morning television as host of ratings bottom dweller CBS This Morning. This is despite the fact that CBS president Leslie Moonves said last year that Gumbel would "rather be shot in the head than move back to mornings." Gumbel, who has a $5 million contract with CBS, has been relatively dormant since his prime-time...
...pursued ABC's Chris Wallace, son of 60 Minutes pioneer Mike, though it now appears unlikely that ABC will let him out of his contract. Current CBS correspondents Bob Simon and Vicki Mabrey are also expected to join the team. (A notable candidate left out of the mix: Bryant Gumbel, whose magazine show, Public Eye, flopped last season.) Mike Wallace, Morley Safer and the other 60 Minutes vets will regularly appear on the new show as well, doing updates of "classic" 60 Minutes stories...