Word: gummanship
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Dates: during 1962-1962
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...fewer than 43 manufacturers are turning out gamu, as it is called, and they have already popularized 150 flavors, including such tangy new taste sensations as green tea, gin fizz and pickled plum. In the interests of more mannerly mastication, the manufacturers have even prescribed a code of gummanship (cardinal rule: never chew when addressing your elders), plan to install 1,000 wad-disposal boxes in convenient public places, and have introduced an official gum chewers' anthem...
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